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April
2009
Even
More on Article Marketing
It
is very important when marketing with articles to have
a clear strategy in mind. What do you want to accomplish?
Yes,
I know the ultimate goal is to be able to make more
sales, but how are you going to use articles to help
you to make more sales?
In
order to give you an idea of what I'm trying to get
across, let me lay out my plan to use articles to market
the eBay Millionaire Treasure Chest.
First,
I choose this product because it has mass appeal. Hundreds
of millions of people around the world have heard the
name, "eBay." They know that people use eBay
to make extra money.
Because
we are currently in a world wide economic down turn
that is likely to last for some time to come, this info.
product will be of interest to more and more people
around the world.
So,
my over all strategy is to use articles about making
money with eBay using my own unique approach. Since
I am not an expert on eBay my first task before writing
any articles is to do some serious research on this
subject. What I'm going to do is use the awesome power
of the Internet to get started with my research, and
then report back to you.
NOTE:
If you're looking for an online income stream,
check out the "eBay Millionaire Treasure Chest"
at http://go2ebayriches.com/
eBay
Article Writing Strategy Part 1
To
start my article research about making money with eBay
I did a search on Google. I simply typed in "eBay
Articles" I wanted to see what would come
up in the search results. I also signed up for Google
News Alerts for the subject of eBay. This way I get
the latest news about eBay sent directly to my e-mail
in-box.
Next,
I also tapped into the wealth of information on the
"eBay Millionaire Treasure Chest" CD-ROM.
The
questions I wanted to answer through my research were:
1.
What subjects concerning eBay are being written about
the most.
2.
What subjects are coming up most in the search results?
Where are
the results coming from, Blogs, News Letters, News Papers?
3.
How will this help me to formulate my strategy?
Next
I'll have to figure out how I'm going to use the information
I gathered to fit into my strategy.
NOTE:
For great tips on how to make money on eBay, check
out the "eBay Millionaire Treasure Chest"
at http://go2ebayriches.com/
eBay
Article Writing Strategy Part 2.
It
can be a real challenge for a person with a visual disability
to research, gather and organize information. So, I
decided that I needed to formulate a step-by-step
plan to tackle this project.
I
decided to type up a list of each step that I would
need to take and the order I would have to follow to
get the job done. Here's the list that I came up with:
Step
#1 I needed to have a clear understanding of what
I want to accomplish with my article writing strategy.
Since
eBay is such a gigantic enterprise that millions of
people access every day I needed to choose my niche
out of this huge market place.
This
is not hard for me to do because the product that I'm
marketing is an info product that is largely targeted
to people who would be interested in learning how to
make extra money with eBay auctions.
Step
#2 Research other articles, blogs, newsletters
and forums related to selling on eBay. The Internet
makes it very convenient to access these resources.
Step
#3 Put it all together. As I said before, I would
need some unique twist to attract people who are interested
in this subject to read my articles This could be something
as simple as the heading of my articles. Here's what
I mean:
Several
years ago I wrote some articles that were targeted to
mail order beginners. I used a heading for all of my
articles that said: "Common Cents" Then I
would put the title of the article.
When
people read the mail order publications, this
heading identified me as the author of that article.
Since
I'm not an eBay expert, I will have to piggy back on
the knowledge of real eBay experts and others who have
had success selling on eBay.
So
through my articles I have to position myself as a researcher
providing helpful information I gathered from eBay experts.
Next comes the hard part.
P.S.
Need help starting your own eBay business? The
"eBay Millionaire Treasure Chest" contains
loads of advice from real eBay experts. The CD
also contains videos that will help you set up your
own auctions quickly and easily. Check it out
at http://go2ebayriches.com/
eBay
Article Writing Strategy Part #3
After
the first part of the research is done, the hard part
for me is Putting it all Together. First I want to give
some serious thought to using a heading for all of my
eBay articles that would be targeted to my niche.
I
would have to make my heading be related to solving
a problem Here are some headings that I have been considering:
eBAY
SCAMS EXPOSED
eBAY
BEST SELLERS
THE
eBAY MONEY HUNT
THE
eBAY MONEY TREE
eBAY
TRENDS
eBAY
INSIGHTS
If
I decide to use a heading, I think I'll use: "eBAY
INSIGHTS" because then I could write about anything
that was eBay related. I also have to keep in mind when
writing articles placed on the Internet, that
you want the search engine spiders to find your articles.
So, you would want to use targeted key words relating
to your main topic.
Since
my articles will be targeted mainly to new eBay sellers,
I need to find out the biggest problems new sellers
have in setting up their auctions. Since one third of
the items posted on eBay don't sell this would be a
good place to start. Many of the info products on the
"eBay Millionaire Treasure Chest" are related
to solving this problem, I already have the information
i need to write several articles. All I
need to do is take the information that I need from
the reports on the CD. This will cut way down on the
research I need to do to put together a series of articles
related to improving auction sales. This is a perfect
example of piggy backing because I already have all
of the information I need to write the articles. So
now all I need to do is produce a series of at least
five articles teaching people how to improve their auctions
using the info products that are already on the CD.
P.S.
Learn how to make money selling on eBay
with advice from eBay PowerSellers. Check out
the "eBay Millionaire Treasure Chest" at http://go2ebayriches.com/
Warmly
Greg Bey
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