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July
2009
Important
Rules for Selling on eBay
In
the next four issues, I want to continue to provide
you with some helpful tips about selling on eBay.
All
of this information is taken from a report on the "eBay
Millionaire Treasure Chest." This will also give
you a sample of the valuable information on the
CD. All the books and reports in the "Treasure
Chest" are compiled to help people boost
their eBay auction sales. The following insert is
about maintaining good feedback from the people who
buy from you.
eBay
Rules and Regulations
Knowledge
is Power!
Knowing
exactly what eBay says about feedback is very important
if you are a seller or a buyer.
The
first thing you should understand is how feedback is
accrued. For each transaction, the buyer and seller
are allowed to rate each other by leaving feedback.
The
feedback rating system is really simple. You receive:
+1
point for each positive comment
0
points for each neutral comment
-1
point for each negative comment
Where
the system can sometimes let you down is when you have
a fantastic customer who has purchased multiple
items from you (or likewise you've bought a number of
items off someone). You would imagine that you
could score some great positive feedback for each
transaction however, the eBay system will only tally
up feedback by individual eBay members NOT for
each transaction.
Here's
an example to put it into perspective:
Ozebookstore
has received a feedback rating of 5 based on the following:
-
Angie buyer purchased 1 item and left positive
feedback
-
Harold buyer purchased 1 item and left positive
feedback
-
David buyer purchased 1 item and left positive
feedback
-
Angie buyer purchased another item and left positive
feedback
-
Sue buyer purchased 1 item and left positive feedback
-
Tom buyer purchased 1 item and left positive feedback
-
David buyer purchased another item and left positive
feedback
Even
though there was a total of seven items sold (or seven
transactions), there were only FIVE unique eBay
members doing the purchasing so therefore only a total
of five feedback would show up next to Ozebookstore.
Feedback
is the way we let other members know how we felt about
the way in which a transaction was handled. As
eBay members, we all have a feedback profile which is
identified as a rating number in brackets. There
are also comments from other members for each
transaction feedback has been left. In the example above,
the eBay member would look like this:
Ozebookstore
(5) - which means that the eBay member Ozebookstore
has received positive feedback from at least 5
other eBay members.
Make
sense?
Always
Leave Feedback!
As
you can see, leaving feedback after a transaction is
complete is an important aspect of participating
in the eBay community. This is the only chance you have
to let other eBay members know how your transaction
went.
The
feedback system is crucial as it helps both buyers and
sellers make informed decisions about who to trade
with. If you think about it, you are more likely to
buy from someone who does not have a lot of negative
feedback!
Research
is Important
Whether
you're placing a bid or you've successfully sold an
item, researching your trading partner's previous
treatment of other eBay members can give you a good
idea of what to expect in your transaction.
As
a buyer, it's always wise to check out feedback before
entering into a transaction to ensure the seller
is trustworthy and professional.
As
a seller, you may want to view a bidder's feedback to
see how they managed their past transactions.
Also, while I have not done this myself but I have seen
a number of sellers actually request that buyers
with a certain feedback rating should make contact with
them before bidding so they can ensure they are legitimate.
This can save the seller from the hassle of putting
in non-paying bid notices to eBay and relisting an item.
In
most cases, if an eBay member has a high rating they
are generally trustworthy, however, you should
always check their feedback. Remember, there are comments
attached to a member's feedback so it is always
worth your while checking out the comments.
Learn
how easy it is to start making money from eBay . . .
http://Go2eBayRiches.com
Some
Ideas on What to Sell on eBay
One
of the biggest concerns of most new eBay sellers is
what to sell.
There
are several ways to research what is currently selling
best on eBay and this information is included in some
of the reports on the "eBay Millionaire Treasure
Chest" CD. Below are suggestions taken from
one of the reports on the CD.
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The
best way to get started in the market of buying and
selling is to decide how much money you can afford
to invest right off the bat. I would recommend starting
with at least two hundred dollars or so to begin
your empire. It's a small investment, and you should
be able to double your money pretty quickly!
Then,
you need to decide exactly what you want to buy and
sell. Your choices here are virtually unlimited, as
you have already seen. Here's a good way to begin. If
you have a hobby, or an expertise that gives you an
edge in particular field, use it to your advantage!
If you know computers, you might want to buy and sell
computer equipment. If you're a camera nut, then
maybe photographic equipment would be your cup of tea!
Remember, if you have an edge over 90% of the other
people at the auction site, you will probably be able
to spot the bargains that you can buy and then re-sell
at a profit!
Another
way to find out good items to buy and sell is to check
out the auction web site, Usenet Newsgroups and
your local classified ads to see what other people are
buying and selling! Just because someone else is selling
the product like yours does not mean that you should
not try marketing your own version of it. As a matter
of fact, just the opposite is true! After all, if someone
is already successful selling something, you probably
can be too! Imagine that everyone looked at HENRY FORD'S
first car and said, "gee what a great idea… Too
bad it's been done, no need for me to try." We
would all be driving Model A's if that was the
case!
LOOK
FOR ITEMS THAT ARE HOT
One
of the things that I like to do is search the auction
web site for collectable items that are extremely hot
at that particular time. The beanie babies are
the best example, but there are many, many others. I
found out that some things that I would have never
considered very highly collectable are bringing in a
decent price at auction.
The
most recent fad in this kind of a market was the Spice
Girls dolls. They are an item that are literally flying
off of the store shelves as soon as they come in, and
people are willing to pay a premium to get them. Remember
this, time is very valuable to the individual. The last
thing anyone wants to do is scavenge all the local
Wal-Mart and toy stores trying to get the latest toy.
Most people would be much happier logging on to
their computer, typing in a few keys and paying a little
extra to get that special item.
Needless
to say, I found a few cases of Spice Girls dolls, bought
them, and resold them at a profit on both the
auction site and on my own web site! If you are into
collectibles, or something that you always have on hand,
do consider getting your own web site where you can
sell your products 24 hours a day, 7 days a week,
and you won't have to pay eBAY ™ to list the items for
you! Later, I will talk more about setting up your
own web site to sell items!
CREATE
ITEMS THAT YOU CAN PRODUCE & SELL YOURSELF
Another
type of item that can be extremely successful is something
that you can produce on your own. Things like
grandma's recipes, a "how-to" manual on hooking
up your VCR, etc. These are the items that can
offer you immense profits! I know, you're asking yourself
"what kind of item can I produce?" It's simple,
look at what you are good at and use it. If you can
make the best brownies in town, sell your recipe. If
you're the guy everyone calls when they can't figure
it out how to do something on their computer, write
a how to manual on that! Look at all of the books
that are available "for dummies" on the store
shelves. They sell like crazy, because everybody
needs help to tell them how to do something! So take
what you are good at and MARKET IT! People will
gladly pay $5.00 to $10.00 for the information that
they really need.
Earn
money from home with your own eBay business . . . http://Go2eBayRiches.com
A
One Step Method for Increasing eBay Sales
Below
is a one step method for increasing your eBay sales.
This excerpt is taken from the "eBay Millionarie
Treasure Chest" found at http://Go2eBayRiches.com
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Congratulations
on obtaining this very powerful report. The one step
technique that you are about to discover is a
highly unknown, yet incredibly powerful way of making
far more sales, getting more bids and building a highly
targeted customer list…all rolled into one.
If
you put it into practice you will see some startling
results.
THE
TECHNIQUE - OFFER A HIGHLY TARGETED "INFORMATION
PRODUCT" AS A FREE GIFT
That's
all you have to do. Offer a "free gift" that
is highly complimentary to your product that would
be of huge interest to your potential bidders.
Why
does this work so well? Because you're offering something
that is of high perceived value to the bidder
(maybe even higher than the price of the actual product)
completely free. How could the bidder not take
it up? He's looked at other auctions in your category
- some even selling the exact same product but only
yours offers this unique information product that
comes along with the purchase. Suddenly he wants the
info-product almost more than he wants the actual
product (I have had emails from customers who
have told me the only reason they bid for the product
was the info- product that came with the auction!).
Let's
take a look at a simple example:
Dave_Beckham99
sells gardening tools as part of his eBay portfolio.
Like all other sellers he has so-so sales. Sometimes
he finds a buyer, sometimes he doesn't.
Then
Dave thinks "hmm, what can I do to make my gardening
tools sell like hot-cakes?"
It
hits him. Offer a free gift that would be useful to
someone who buys gardening tools - a book about
how to grow a perfect garden!
Something
like this:
Dave
Includes a note in his auction - right at the top where
it can be noticed:
**
Important - All buyers of all my garden tools will receive
a copy of the "Gardening Tips That Work"
book. This sells on my website at £9.
Can
you see how suddenly, Dave's auction becomes far more
attractive to any potential buyer than other sellers
who are offering the same product(s). This is a unique
selling point and it does not matter what you're
selling, this simple technique will SHIFT your products
and FAST!
It's
as simple as that.
This
one technique can help you to sell ANYTHING that you
want to. It does not really matter what it is.
We'll look at some ways of changing this technique ever
so slightly a little bit later on - the change
will really drive a frenzy of bids to your auctions.
So
where do you find such eBooks that you can legally offer
as part of your auction? This is the part where
you have to be a little carefully. Obviously, you can't
just search Google for an eBook in the topic you
would like, buy it and offer it as a bonus for your
auction - not unless you want to get sued anyway . -
no, you need to find quality products with resell
rights. Here's a free blog that teaches you all about
resell rights, how to get them and use them for
huge profits:
http://digital-resale-rights.blogspot.com
What
are resell rights? They are products - such as eBooks,
and sometimes software - that give you the legal
right to resell the product to other customers after
you have purchased it. This means you can legally
offer the product to your auction customers simply
because you purchased the rights.
It's
important you get hold of resell rights products that
are legitimate and from a trusted source. There
are too many illegal outlets to risk buying from a source
that is not well known in the market.
More
Resources for eBay Marketing
In
the past few issues I gave you a sampling of some of
the material on the "eBay Millionaire Treasure
Chest". I wanted to give you an idea of the kind
of valuable information you would get if you were to
purchase the CD.
Recently
I saw an interview with Chris Anderson, the editor of
Wired Magazine. In the interview he talked about his
book titled, "FREE". The main point
of his book was that more and more marketers need to
use this strategy in order to compete in the market
place.
Now,
this is not something new. This method of selling has
been used for many years. But what I think he is trying
to point out is that it's no longer enough to send a
potential customer to a sales letter and expect that
they will purchase your product or service because of
your powerful sales copy.
The
trend now is for information marketers to allow the
potential customer to read a chapter or two of their
e-book, or try a scaled down version of their software.
If someone offers coaching services, they may want to
offer a free session or two.
The
point is, if you want to compete in the market place,
you need to develop a strategy where the potential customer
can try before they buy.
Let
me give you an example of this principle, I presently
have just a sales letter on my http://go2ebayriches.com
site. My partner, Charles, suggested that I replace
the letter with a simple signup form for a free report.
The report gives the visitor a free sample of
what I have to offer. I can then build trust with
the potential customer by sending more free information
over time.
P.S.
I just learned Charles has set up a password protected
membership area on the site at http://Go2eBayRiches.com.
This area will have more valuable resources for people
who want to succeed on eBay. This membership is included
FREE with the "eBay Millionaire Treasure Chest."
If
you're looking for hosting or friendly help setting
up your business on the web, don't hesitate to call
Charles Norman at: 1-434 933-4510. His rates are
very reasonable.
Warmly
Greg Bey
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